What makes YAO different?
Every gimmick is performance-tested. No pretty prototypes that fall apart during your show. Everything here is built to amaze your audience — not just fool magicians.
Stage-ready designs
We don’t sell pre-packaged tricks with a scripted patter. Everyone ends up doing the same routine! It’s like the gimmick comes with a script. At YAO, we believe in originality. We sell tools. You decide how to use them to create something unique, personal, and unforgettable.
Creative freedom
I was born in China and trained in Europe. I combine the best of both worlds. I know how to deliver original, high-quality products at a fair price. No knock-offs. No gimmicks (pun intended). No overcharging.
Quality at the right price
I could name famous performers who already use my creations, or explain the tech specs behind every piece… but I’d rather sum it up like this:
In the world of magic, reputation is everything.
Would you put your name on a brand?
I did.
Yao. Let’s Wow.
YAO is a brand trusted by hundreds of magicians around the world. But it’s also my name.
I fell in love with magic as a child. As many magicians, I started with cards, coins, and simple gimmicks… and kept growing until I mastered manipulation, mentalism, and stage performance. I've performed in amusement parks, weddings, birthday parties, congresses, large festivals, and all kinds of stages... and of course, on television, where I received the Golden Buzzer on Got Talent.
But beyond being a magician, I’m also an engineer. My technical background led me to work behind the scenes — in production, technical control, and eventually, creating effects and devices for top-level artists:
FISM world champions, Fool Us winners, Flasoma icons… and also for passionate amateurs and working pros who perform at everyday events.
Most magic products fail because they’re made by people who’ve never stepped on stage.
YAO was born from this dual perspective — the artist and the technician.
That balance allows me to design tools that actually work — not just on paper, but under real lights, in front of real audiences.